Dr. Alice Gordon Holloway, Interim Executive Director of the Entrepreneurship Center for Growth and Excellence (EC), recently joined Alabama 42 to discuss the organization’s renewed efforts to help Birmingham entrepreneurs grow, scale and connect with the resources they need to succeed.
During the interview, Holloway shared that the EC relaunched in February 2026 following several years of research into the needs of entrepreneurs and the resources available to support them.
At the heart of the EC’s strategy are what Holloway calls the “Three A’s” — Accelerate, Activate and Amplify.
“We want to basically accelerate, we want to activate, and we want to amplify businesses,” Holloway explained. “And doing so, that helps us to figure out how we can help them grow and scale their businesses right here in Birmingham.”
Turning Business Needs Into Action Plans
Holloway explained that the EC uses data, research and technology to better understand what individual entrepreneurs need. Business owners can connect with the organization online and identify goals such as hiring additional employees, securing more contracts, expanding products or services, or simply making valuable business connections.
The EC then uses that information to help develop a customized resource and action plan, connecting entrepreneurs with organizations, programs and opportunities that can help them move forward.
The approach is particularly important for entrepreneurs who spend so much time working in their businesses that finding the time and resources to work on their businesses can become a challenge.
“We want you to be successful,” Holloway said while describing the EC’s approach. “How can we help you? How can we support your enterprise?”
More Than 300 Entrepreneurs Reached in 2026
Holloway also shared an important indication of the EC’s early reach. According to Holloway, the organization has already connected with more than 300 entrepreneurs in 2026, with a goal of reaching hundreds more before the end of the year.
The EC’s work also extends beyond entrepreneurs themselves. Business owners and resource partners are encouraged to connect with the organization, creating a broader network of businesses and organizations working together to strengthen Birmingham’s entrepreneurial ecosystem.
Watch the complete Alabama 42 interview with Dr. Alice Gordon Holloway below to learn more about the Entrepreneurship Center for Growth and Excellence and its work to accelerate, activate and amplify Birmingham businesses.
Business owners and resource partners interested in getting connected can learn more and sign up right here at ECBham.com.